You chose the platforms. You ran the implementations. You still can't answer a basic question about your own business without three people, two spreadsheets, and a disagreement about whose number is right.
I help fix the foundation beneath that problem. Then I make sure your team can stand on it without me.
Good data doesn't happen by accident. It's engineered.
I build analytics programs that hold up under real business pressure, clean data collection, reporting people actually believe, and a measurement strategy that survives a platform migration or two. Adobe Analytics, Adobe Customer Journey Analytics, GA4, Amplitude.
There's a difference between demoing AI and deploying it. Most organizations are stuck at the demo.
I guide teams through the whole arc, from "should we even be doing this?" to AI programs that are explainable, adopted, and still yours to run without me in the room.
Governance isn't the department that says no. It's the reason the rest of your stack doesn't collapse under its own weight.
I build consent strategies, privacy frameworks, and tag governance that protect your users and your organization, without freezing the team that has to move fast.