I'm Allison Marx, Director of Data & AI Enablement at Drumline. I work with enterprise teams to build the data infrastructure, AI programs, and analytics foundations they need to make confident decisions, not just better reports.
What I Do
Data & Analytics Architecture
MarTech Strategy & CDP Implementation
Data & Analytics Architecture
You hired the platforms. You did the implementations. So why doesn't anyone trust the numbers?
I work with teams to build analytics programs that actually reflect what's happening in the business — clean data collection, reliable reporting, and a measurement strategy that survives a platform migration (or two). I've architected solutions on Adobe Analytics, Adobe Customer Journey Analytics, GA4, Amplitude, and more.
Good data doesn't happen by accident. It's engineered.
AI Enablement
MarTech Strategy & CDP Implementation
Data & Analytics Architecture
There's a difference between demoing AI and deploying it. I help teams close that gap.
I guide organizations through the full arc — from "should we even be doing this?" to building AI programs that are transparent, explainable, and actually adopted by the people they're meant to help. I believe humans should stay accountable for the decisions AI informs. That's not a limitation; it's the whole point.
If your AI strategy is still a slide deck, we should talk.
MarTech Strategy & CDP Implementation
MarTech Strategy & CDP Implementation
MarTech Strategy & CDP Implementation
Feeling the pressure to orchestrate your customer journey from end-to-end?
I help organizations evaluate, select, and implement the right tools — including Customer Data Platforms — so data flows where it needs to go and your teams stop fighting the technology that's supposed to help them. I've led full-stack implementations on Adobe Experience Platform and Tealium Customer Data Hub.
The best MarTech stack is the one your team can actually use.