GOVERNANCE AND COMPLIANCE
I spoke at ObservePoint Edge in Fall 2024 about how The Salvation Army rebuilt its consent management and tag governance from the ground up. That engagement is the clearest example of what I mean when I say governance is a foundation, not a checkbox, so I'm going to use it here instead of talking in the abstract.
291 unrestricted third-party cookies. No consent management mechanism. 550+ fragmented analytics properties across independent territories. That's where we started. Eighteen months later, donation tracking variance dropped from 22% to 7%, and a territory director in the Southeast could see the same quality of insight as national leadership, for the first time.
Check out more information on the Drumline blog post.
Data Privacy
Data privacy is a trust mechanism before it's a compliance requirement. I build strategies that align with GDPR and CCPA, but the actual goal is narrower and harder: making sure the data you collect is something you'd be comfortable explaining to the person it came from.
That means secure tag governance, real limits on third-party integrations, and a system where "we didn't know that pixel was firing" stops being an answer anyone has to give.
Consent Management
Consent management done right doesn't feel like a wall between you and your user. It feels like a handshake.
I've built consent-first strategies with Tealium, Google Tag Manager, and OneTrust, working directly with Legal teams to navigate real regulatory constraints without giving up personalization entirely. The goal isn't compliance theater. It's a system where consent becomes the foundation the rest of your measurement can actually stand on.
Clients & Partners
Clients
Partners
