Measuring What Matters
Transforming ideas into impactful technologies for a better future.
Measuring What Matters
Transforming ideas into impactful technologies for a better future.
About Allison Marx
My Mission
My mission is to empower businesses through innovative marketing technology, analytics and generative AI solutions. Every solution I design is scalable and compliant, bridges the gap between technology and strategic objectives, and drives actionable insights and sustainable growth.
Expert Services
MarTech Stack Optimization
Analytics Strategy & Implementation
Analytics Strategy & Implementation
I help organizations maximize the potential of their marketing technology stacks by streamlining tools, ensuring seamless integration, and aligning platforms with your business objectives. From Adobe Experience Cloud to Google Marketing Platform and beyond, I’ll help you achieve efficiency and clarity in your MarTech ecosystem.
Analytics Strategy & Implementation
Analytics Strategy & Implementation
Analytics Strategy & Implementation
I specialize in designing and implementing tailored analytics solutions to meet your unique business needs. From data layer development to platform migrations, I ensure your analytics framework empowers data-driven decisions.
AI & Technology Enablement
Analytics Strategy & Implementation
Data Governance & Compliance
I guide businesses in integrating AI tools and innovative technologies effectively, ensuring your team is equipped to harness these solutions safely and confidently. We'll work together to overcome barriers in your company's people, process and culture that hold many companies back from successfully operationalizing new technologies.
Data Governance & Compliance
Data Governance & Compliance
Data Governance & Compliance
With expertise in tag management, consent management and data privacy regulations like GDPR and CCPA, I help organizations establish governance processes that safeguard user data and enhance trust while optimizing marketing technology.
Report & Dashboard Design
Data Governance & Compliance
Report & Dashboard Design
Transform raw data into actionable insights with intuitive, visually compelling reports and dashboards. I specialize in designing solutions tailored to your audience—whether it’s leadership, marketing teams, or technical stakeholders—to ensure data is not only understood but drives decision-making.
Mentorship & Training
Data Governance & Compliance
Report & Dashboard Design
I empower individuals and teams through tailored mentorship and training programs, from honing technical skills to building confidence in communication and leadership. Training materials are provided in a variety of formats to suit many learning styles and preferences.